Simplifa.AI and Mitsui Leasing Forge Strategic Collaboration to Drive Credit Process Optimization with Digital Intelligence
Jakarta, June 18, 2025 - Simplifa.AI and Mitsui Leasing Capital Indonesia (MLCI) have formalized a strategic partnership to implement artificial intelligence technology in enhancing credit evaluation systems, addressing the financial industry's growing need for transformation. This collaboration will deliver much-needed breakthroughs for the industry: higher efficiency in data analysis, greater precision in risk assessment, and faster credit approval processes.
With this technological advancement, MLCI’s operational systems will experience significant improvements, adding value for customers through faster, more targeted, and personalized credit services. This transformation not only optimizes internal processes but also creates a more satisfying and competitive user experience in the financing market.
This initiative is aimed at creating a significant leap in accuracy, speed, and risk management, while also strengthening MLCI’s position as a digital innovation pioneer in Indonesia’s leasing industry. According to Denny Dilham, Executive Director of MLCI, “Simplifa will help MLCI simplify complex processes, automate repetitive tasks, and accelerate data analysis, enabling us to make faster and more accurate decisions while serving our customers and stakeholders more effectively.”
Gema Buana Putra, CEO and Co-Founder of Simplifa.AI, stated, “This collaboration reflects the commitment of Simplifa and MLCI to advancing digital optimization in the financial sector, an effort that benefits not only users but also the broader progress of Indonesia’s financial industry. Simplifa’s technology offers a data-driven approach that is more dynamic and responsive to market challenges.”
The initial implementation phase has been carried out through a comprehensive training program for MLCI’s Risk Management division staff, including technical workshops and strategic discussions on the application of AI in today’s modern financing ecosystem.
Simplifa.AI Profile
Simplifa.AI is an artificial intelligence platform that assists businesses in examining financial records and bank transactions in order to expedite the verification process and facilitate precise, automated credit decision-making.
Media Contact
Email: hello@simplifa.ai
Website: www.simplifa.ai
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